Understand changing shopper behaviour

Retail environments are changing constantly. We know how important it is for you to understand and stay close to your consumers.

The Contigo team supports brands, retailers and their suppliers, from small start-ups to larger establishments, by creating effective category strategies through a range of research and consumer insight solutions.

Our trusted category and insight experience

Our core specialism is in FMCG Food and Babycare, but our experience also extends into other industries. With fast-turnaround high-quality marketing and consumer insights at cost-effective rates, we work with our clients on one-off projects and/or a retained basis.

Category Management

(Retail and shopper behaviour)

We deliver an understanding of how consumers and shoppers interact with products in your category, ensuring what is in-store or online, meets their needs, maximising profit for both the retailer and the brand or manufacturer, who will then implement the right range in the right place at the right time.

Insight, Research and Data Analysis

We investigate and deliver an understanding of how your consumers and shopper interact with your products or concepts, identifying and sharing the nuggets which create points of difference over the competition. Through meeting consumer and shopper their needs, we help maximise profit for both the retailer and the brand or manufacturer, who will then implement the right range in the right place at the right time, creating a win for all concerned.

The benefits of Contigo shopper and category insights

Grow sales and increase market share

Develop brand and category loyalty

Improve alignment across marketing and sales

Identify and remove barriers to purchase and consumption

A team which feels like an extension of yours

Experience of a big company, yet small, friendly and Boutique

How effective are we?

With a passion for delivering expertise in category management and consumer insights, Contigo has an excellent track record in delivering results from strategy through to hands-on implementation. Don’t just take our word for it; this is what our clients say: